By Neale Donnelley
Metropolitan harness racing in Melbourne has undergone a
huge change over the past few months.
On July 1 Harness Racing Victoria, in a move that shocked
many within the industry, transferred metropolitan racing
from Saturday to Thursday nights.
Under a strategy titled "Go For Growth," HRV announced
that it was out to increase the revenue streams for the industry
by improving the off-course turnover figures. It claimed this
would happen by adding the Thursday, Friday and Saturday night
figures together, suggesting that they would increase significantly,
thus improving the industry's financial position. |
"It was a major decision to make the move.
The rationale behind the move was backed up by a lot of data
we had gathered," he said. "We knew we were taking
a risk, but a risk worth taking."
King said that the on and off course figures had been in
steady decline on Saturday nights and that the costs of opening
Moonee Valley had always been prohibitive.
By moving to Thursday nights, HRV could virtually close 95%
of all areas within the racetrack - and this it has done.
The only areas open are the ground floor parade ring bar
and a reduced area on the second floor for members.
King says the off course turnover figures have shown a 6.6%
increase whilst operational costs have been quite dramatically
reduced.
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Doug Simkin has been through the good times
but he fears for the times ahead after what he has witnessed
over the past few months.
"Where we are in the downstairs bar there is no food
and no room, yet people have no choice - it is the only room
open on the course," he said.
"After the Harness Racing Club put pressure on HRV they
decided to open the second floor for members, but this hasn't
helped the public."
"Thoroughbred racing is going to great lengths to attract
young people - they are ten years ahead. HRV is not doing
that," he added.
"I understand this is not an easy sport to sell, but
to say all income comes from off course turnover is a nonsense,"
he continued.
"Look at Cranbourne for example. They promote their
meetings and they attract good crowds all the time. People
are together upstairs and there is always something happening." |
Moonee Valley has been hosting Thursday night racing for
over four months now, and depending on who you talk to it
has either been a great success or a slap in the face to on-course
patrons.
Long-time bookmaker Doug Simkin, 64, has been working on
harness racing for more than 40 years. During this time span
he worked many years at the old showgrounds, and he has worked
at Moonee Valley since the track was opened back in 1976.
Doug has been one of the few bookmakers to stick at harness
racing meetings when many have been long gone. He says if
you do your form properly and understand the market you are
catering for, bookies can still
make a living on course.
So, it is fair to suggest Doug Simkin is well qualified to
make comment on the shift of metropolitan harness racing to
Thursday nights.
"HRV has turned its back on the public," Doug said,
getting straight to the point. "It has lost sight of
the fact that it is important to have people on course. People
should be encouraged to go on course, but they are not now."
HRV Chief Executive Officer Richard King puts a different
slant on things. He says the Board is "very happy"
with the results after the first months of the Saturday to
Thursday shift. |
"If the turnover figures continue it will mean more
than $1 million more in revenue for the industry, and that
has to be a good thing," he said.
King wants people to sit and wait before passing judgement
on the move. He admits on course attendance is poor, and that
the atmosphere on track is lacking but he claims when the
Thursday nights move to Fridays through the summer months
(starting October 10) things in these areas will improve.
"When we move to Friday nights in the summer and the
weather improves and the better horses start racing, attendance
and atmosphere will get better," he said. "I really
urge people to wait and see what happens before they pass
any judgement."
King virtually admitted the point that Doug Simkin made in
regard to not encouraging patrons to go to the track. "We
made a decision that during the winter months not to use too
many resources for too little
response, but we will be heavily marketing the Friday night
summer circuit," he said.
Let's have a look at some of the realities of this move.
The Victorian Harness Racing Club - the members in other words
– has lost 31 percent of its membership since the announcement
was made - that's a fact!
With the public having just the downstairs parade ring bar
open - where the bookmakers and several tote windows are operating
- their dining options are nil. There is no food outlet in
this area! And there is no
seating - unless you walk out of the bar and up into the grandstand.
And as for atmosphere - there simply is none. |
"And the caterers must be making a living because
they are there every meeting - they wouldn't be there if they
were not making money."
On the topic of atmosphere, Simkin has a firm opinion. "None
whatsoever - and it will only get worse."
"Thursday nights are a downer! It would seem that the
HRV has lost sight that you must foster interest in the industry.”
Richard King says that things will get better on course,
citing the changes to Friday nights as a positive step.
"Our advance bookings for the Friday nights are very
good and people should be aware we will have more areas open
on a Friday night," he said.
"People are quick to forget how the lack of atmosphere
at Moonee Valley on a Saturday night was a problem."
"You know, 97% of our income comes from off course turnover
and we will be putting our resources and money into promoting
Friday nights. And we have the SEW Eurodrive Victoria Cup
carnival coming up in December and that will be a bonus for
us," he added.
When HRV announced its shift away from Saturday nights, it
announced the following changes: Thursday night racing in
the winter to avoid Friday night football on television. Friday
night racing in the summer months riding
along with the main Sydney meeting at Harold Park. Saturday
nights on the two nights of the Victoria Cup Carnival in December
(moved from the traditional February timeslot) and the two
nights of the A.G. Hunter Cup carnival in February.
So, we can assume that it all comes down to money. We're
told there will be more of it to go around in the coming years,
but like Doug Simkin, I wonder at what cost! |